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Penetration of North American markets
According to Statistics Canada, at the end of December 2006, almost 85% of all Canadian exports were going to the U.S. With a strong Canadian dollar and the arrival of new competitors on the North American markets, a Canadian business leader must now do more than simply meet a potential client at a trade show to get the order. The potential of the American and Canadian markets is tremendous. However, penetrating those markets must be carefully planned and thought through.

  Identification of market niches
  Evaluation of potential
  Identification of clientele and potential clientele needs
  Identification and evaluation of the demand
  Identification of competition
  Identification of the competition's products and services
  Identification of the competition's markerting strategies
  Identification of competition's clientele
  Strengths and weaknesses of the competition
  Identification of terms of sales offered to the networks
  Optimal market coverage survey
  Identification of approach for potential clients
  Identification and approach of agents and distributors

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