Penetration of North American markets
According to Statistics Canada, at the end of December 2006, almost 85% of all Canadian exports were going to the U.S. With a strong Canadian dollar and the arrival of new competitors on the North American markets, a Canadian business leader must now do more than simply meet a potential client at a trade show to get the order. The potential of the American and Canadian markets is tremendous. However, penetrating those markets must be carefully planned and thought through.