Commercialization
For a long time now, Canadian business leaders have benefited from a weak Canadian dollar to sell their products and/or services.
Today, however, things are different. With the Canadian dollar being so strong and competition from abroad getting fiercer each day, the business leader is now forced to come up with new ideas. Marketing and commercialization strategies must be evaluated and revisited.
|
Evaluation of positioning |
|
Evaluation of potential niches |
|
Study of company/product name |
|
Evaluation of commercialization |
|
Evaluation of price strategies and sales terms |
|
Evaluation of merchandising |
|
Evaluation of sales network |
|
Evaluation of optimal product-mix |
|
Evaluation of packaging |
» Back to Research services page
|