» Agri-food  
  » Construction and buildings  
  » Consumer goods  
  » Distribution  
  » Energy  
  » Environment  
  » Financial services  
  » Furniture  
  » Health and biotechnology  
  » Industrial manufacturing and handling equipment  
  » Metals and materials  
  » Plastics  
  » Retail  
  » Services to businesses, associations or public agencies  
  » Software  
  » Textile  
  » Transport material, equipment and service  
  » Wood and paper products  
For a long time now, Canadian business leaders have benefited from a weak Canadian dollar to sell their products and/or services.

Today, however, things are different. With the Canadian dollar being so strong and competition from abroad getting fiercer each day, the business leader is now forced to come up with new ideas. Marketing and commercialization strategies must be evaluated and revisited.

  Evaluation of positioning
  Evaluation of potential niches
  Study of company/product name
  Evaluation of commercialization
  Evaluation of price strategies and sales terms
  Evaluation of merchandising
  Evaluation of sales network
  Evaluation of optimal product-mix
  Evaluation of packaging

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