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Today, an organization's competition is not only local and/or regional. For a large number of businesses, it now comes from around the globe. In order to develop a strategic plan, as well as an appropriate action plan, a business leader must get some reliable intelligence about their competition.

  Identification of competition
  Product and service survey
  Positioning of competition
  Distribution network
  Commercial strategy survey
  Market share estimate
  Price and sale terms strategies

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