New concepts, products/services (innovation)
In an environment where competition is getting fiercer every day, business leaders must react if they want to ensure their organization's survival and longevity. This reaction can take many different forms, such as :
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Development of products, services and concepts |
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Testing of concepts and new products |
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Assessment of key success factors |
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Estimate of demand |
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Estimate of potential |
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Level of interest |
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Profile of potential clientele |
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